Global Expertise. Regional Alignment. Human Impact.
RCA\Wellbeing is the branch of Recovery Coach Academy that serves the MENA and GCC region. A globally recognised training and consulting organisation with operations in over 30 countries.
We specialise in prevention, wellbeing education, and workforce development designed to strengthen people, teams, and systems.
We specialise in culturally adapted, CPD-accredited education that strengthens emotional wellbeing, leadership, and resilience, across workplaces, communities, and systems of care.
All programs are available in English and Arabic and align with national visions across the MENA region
Prevention-Ready. People-First.
Designed for Impact.
RCA\Wellbeing’s approach is built on the globally respected principles of recovery coaching, a strengths-based, person-centered method that supports people, teams, and organisations in moving from where they are to where they want to be.
We apply those principles across all sectors:
✔ Prevention & public health
✔ Education & youth development
✔ Workforce training & capacity building
✔ System design & leadership
We apply those principles across all sectors:
✔ Prevention & public health
✔ Education & youth development
✔ Workforce training & capacity building
✔ System design & leadership
We help institutions embed emotional wellbeing, relational leadership, and prevention strategies into everyday practice. Our work supports national goals, system performance, and lasting human outcomes.
Our work is grounded in a human-centered methodology that prioritises emotional wellbeing, relational leadership, and long-term impact.
We support institutions and communities to:
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Build emotionally resilient teams
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Strengthen prevention and early intervention
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Promote values-based leadership and care
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Deliver sustainable wellbeing systems aligned with Vision 2030 and regional health strategies
We bring global best practices, adapted for cultural relevance, local priorities, and on-the-ground realities.
Built on Trust. Backed by Global Credibility.
We understand that in the Middle East, trust is earned through cultural alignment and relationship-first delivery. That’s why RCA\Wellbeing works in partnership with regional leaders to ensure every program reflects:
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National goals like Vision 2030, UAE Vision 2031, and the Qatar National Health Strategy
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Culturally sensitive delivery, including Arabic and English formats
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Practical tools that can be embedded into real-world systems
Whether working with ministries, hospitals, NGOs, or private sector teams, we build programs that align with your values and support long-term impact.
Core Values:
RCA\Wellbeing is guided by the core values of Recovery Coach Academy, a family-led organisation built on care, integrity, and lived experience.
While our global work draws on the internationally respected model of recovery coaching, in the MENA region we focus on how those values translate into prevention, education, and wellbeing systems that work.
Strengths-based, person-led development
Cultural alignment and respectful delivery
Capacity building for teams and leaders
Practical, scalable models for real application
Two Generations. One Vision. Systems That Care.
RCA\Wellbeing is led by a mother-daughter team who bring decades of global experience, cultural insight, and heart-centered leadership. Together, they build infrastructures that reflect the dignity of those they serve.
RCA is led by a mother-daughter team with deep personal and professional experience, global reach, and a shared commitment to human dignity.
Naetha Uren (Founder & CEO) brings over 25 years of global expertise in systems strengthening, wellbeing leadership, and values-based training.
Calliese Conner (COO) leads RCA’s global delivery with strategic clarity, cultural care, and a commitment to designing systems that last.
Together, they offer a rare model of intergenerational leadership, blending professional depth with relational wisdom, and building infrastructures that reflect integrity, care, and long-term vision.
Naetha Uren
Chief Executive Officer
Naetha is an internationally recognised leader in wellbeing, leadership, and systems design. With over two decades of experience, she brings deep cultural wisdom and grounded insight into every space. Her work strengthens teams, supports growth with compassion, and builds systems that reflect shared values, long-term care, and human potential.
Calliese Conner
Chief Operations Officer
Calliese leads RCA’s global operations with clarity, connection, and strategic vision. She builds long-term relationships, and designs frameworks that prioritize care, alignment, and lasting results. Her leadership bridges structure and heart, ensuring each solution honors people, purpose, and the kind of growth that sustains future generations.
Tailored Support | Aligned Delivery | Meaningful Results
Aligned With Your Vision. Adapted to Your Culture.
Across the region, leaders are calling for new models of prevention, education, and wellbeing that are both globally credible and locally aligned.
That’s exactly what we deliver. We work in co-production with our clients, designing bespoke culturally relevant solutions that create lasting impact.
Our programs do more than teach skills, they support your culture.
They help institutions create emotionally resilient teams, wellbeing-ready workplaces, and community-facing systems of support.
We believe systems should reflect the people they serve, and that transformation happens when we build with care.
We know that in the Middle East, trust is built through relationships. That’s why RCA\Wellbeing works closely with local partners to ensure every training reflects:
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Regional priorities like Saudi Vision 2030, UAE Vision 2031, and Qatar’s National Health Strategy
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Cultural safety, spiritual respect, and bilingual delivery
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Human values that honor the dignity of each person served
Our goal is to help leaders, institutions, and teams embed wellbeing into everyday practice, as a core competency.
We deliver CPD-accredited programs that reflect national strategies like Saudi Vision 2030 and UAE Vision 2031, designed for real-world implementation and cultural integrity.
Aligned With Your Vision. Adapted to Your Culture.
Across the region, leaders are calling for new models of prevention, education, and wellbeing that are both globally credible and locally aligned.
That’s exactly what we deliver.
Our programs don’t just teach skills — they shape cultures.
They help institutions create emotionally resilient teams, wellbeing-ready workplaces, and community-facing systems of support.
We believe systems should reflect the people they serve — and that transformation happens when we build with care, not just policy.
We know that in the Middle East, trust is built through relationships, not just credentials. That’s why RCA MENA works closely with local partners to ensure every training reflects:
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Regional priorities like Saudi Vision 2030, UAE Vision 2031, and Qatar’s National Health Strategy
-
Cultural safety, spiritual respect, and bilingual delivery
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Human values that honor the dignity of each person served
Our goal is to help leaders, institutions, and teams embed wellbeing into everyday practice — not as an add-on, but as a core competency.
We deliver CPD-accredited programs that reflect national strategies like Saudi Vision 2030 and UAE Vision 2031 — designed for real-world implementation and cultural integrity.
Wellbeing Shapes Culture, Leadership, and Legacy
When people feel seen, supported, and safe to grow, organisations flourish in ways that last
